Unicorn Hunters is a reality TV show that aims to identify the next "unicorn" companies - startups valued at over $1 billion. The participants, who lead cutting-edge tech startups, must pitch their ideas to members of the Circle of Money, a panel of savvy investors, to secure the funding they need to achieve unicorn status. In each episode of Unicorn Hunters, the CEOs of featured companies present their innovation, its potential social and market impact, and the projected time frame for achieving their goals. The Circle of Money analyzes each company's financial goals, technological feasibility, and other variables. Viewers can also ask questions, as they have the opportunity to invest in each featured company. Before the Circle of Money issues a final verdict, participants receive one last chance to convince the expert panel with a "60-second plea."