This wasn't the worst horror flick I've ever seen, but much like other reviewers, I felt that the end lacked a great deal of explanation.
It had a lot of great ideas, but the way they were presented were confusing, and would likely require a re-watch to fully understand. For a lot of the movie, I was completely confused as to what time period it was supposed to be set in. It was addressed (sort of) in the beginning that the main character's flare for the "old timey" was endearing for the paper(?) she worked at, but this didn't help when they showed the boyfriend dressed in a similar era style. It wasn't until she was using a cell phone that I was more certain what time period it was supposed to be, and that she was meant to have unique tastes.
Fast-forward to the last half hour. The house was super-interesting and very well done! However, the reasons for the main character to enter the house was a little unclear. It's pretty obvious by that point what the house is, and what waits for her inside. (It's painfully obvious why the boyfriend went in.)
After they are both killed, the explanation for why all this was going on is confusing and somewhat unrealistic. Are we meant to think that the whole town got together and said, "Yeah! Let's get this mysterious bad guy's family back from Hell by killing our own kids!"? Or...was it just for random stuff that the various town citizens wanted? And why, after all that, didn't it show the villain's family being reunited...or Hell taking over earth...or...whatever was supposed to happen?
At one point the main character keeps asking "Why?!", and the explanation is unsatisfactory. It seems to be little more than "Just 'cause."
The villain's entire deal is what? He was a bad guy in his life, and that caused his family to get killed, and I guess him too? Is...is that what happened? What kind of bad guy was he? Gangster? Gun-runner? Drug-dealer? Underhanded canasta dealer? It's never said, which bugs me for some reason. He's just "generic evil, creepy old man bad guy". Not the devil or a demon, but...acts like one? I guess?
After doing a little research, it seems that this movie is loosely based off of a comic series of the same name. This explains a LOT, as those who have read the comic may get a great deal more out of this movie than someone who just found it on Netflix randomly like me.
One good thing, I guess: I'm now interested in the comic so I can fill in the holes!
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