I was weary of watching this because I wasn't familiar with many of the actors or the companies that had produced the movie. I watched it anyway and 20 minutes into it I was pleased to see classy visual fanfare and decent acting. The premise is actually somewhat original, considering that it is virtually impossible to create something that is truly original at this point in cinema history (unless it is something bizarre) so I was pleased with the way it was done. Capitalizing on the intensity and increased realism of hand-held cams and surveillance video, it was tastefully executed.
There is a lot of trash constantly being released out there, but this does not file under the trash category in my opinion. The producers might have overestimated their capabilities due to budget, but they did an excellent job with what they had to work with. I was impressed that they didn't rely a lot of the gore-factor for shock value. The movie was genuinely frightening without excessive blood and brutality. With a better budget, I could see this being a huge hit.