- Five suburban youths embark on a night of violence in the city, attacking unsuspecting victims while recording the assaults on smartphones.
- Five bored suburban rich kids set off to the inner city to seek out fame by creating an evening so shocking that their camera phone footage will turn them into instant Internet celebrities. After they are rivaled by another gang and intimidated by their on-line idol, they are forced to take their mischief up a notch if they want to make a name for themselves. But what will they risk losing in doing so? Watch their cell phone footage to find out... This ground-breaking film asks the perennial question posed by youth worldwide: "How far would you go to be famous?..."—Anonymous
- Sunday at sundown, five rich kids meet up to catch a ride from the burbs to the inner city. They have six hours before their ride home -- will it be enough time for them to make a name for themselves? The plan is to manufacture an evening so shocking that their camera phone footage will turn them into instant Internet celebrities.
At the helm is Wiggy, a 16-year-old suburban homeboy, whose insecurities undermine his role as gang leader. He faces a growing rival in Princeton, a quick-thinking, smooth-talking jock, who pays more attention to Wiggy's Asian-American girlfriend, the sexy, brazen Tiki, than Wiggy does. Blonde Belle, a good girl with a prescription drug problem, is just along because she's got nothing better to do. She'd like to catch Princeton's eye, but he's not easily distracted. Lowest on the food chain is Boomer, a chubby, nerdy mama's boy with another trait uniquely his: a conscience. All the kids double as cameramen; the entire film is shot from their camera phones.
It's clear from the moment the kids get to The Lookout -- taking up space, making noise, brandishing forty-ouncers that they are looking for trouble. The only question is, what kind? Although they understand that their usual antics aren't badass enough to get them on the pivotal website rampnites.com, they are unable to come up with any concrete alternatives. This lack of a clear goal bodes ill for Wiggy as leader. In addition, they have to gain the respect of Kendo, who is the toughest and most notorious street kid in these parts. Does this gang of "No Names" have what it takes?
At the outset, they are intimidated by Tommy, Wiggy's 18-year-old muscle-bound brother, whose nightly gang exploits are all over the Internet. Seeing that the kids will do almost anything to get their videos on rampnites.com, Tommy explains the concept of "happy slapping", which is the unprovoked assault of a random stranger only to catch the victim's surprise on camera. Boomer is horrified, but Wiggy can't wait to get started. He resolves to outdo Tommy in terms of violence. Wiggy is so concentrated on his new goal that he doesn't notice Princeton stepping in to give the kids orders and make some subtle moves on his girlfriend, Tiki.
The kids roam the streets looking for unsuspecting victims to their random acts of violence, while Boomer, who's been relegated as caddy and to record the evening's events, is continually bullied by his very own friends. The kids manage to find an older homeless man, an innocent jogger, a family of four, and a sleazy bartender as potential prey, yet Kendo still considers them small fry and doesn't pay them the recognition they seek.
Wiggy's crew is too afraid of Kendo to do anything else but listen to what he has to say. This inability to oppose him seals their fates. Realizing that they have to step up their game causes undue stress on the group of friends, and they inevitably end up turning on each other. Is the glory they sought going to be worth the price they end up paying?
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