An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.
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- Nominated for 1 Oscar
- 15 wins & 28 nominations total
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Featured reviews
-Lucas Buvinic
Pinochet's government were an arrogant bunch; 15 years of dictatorship will do that to you, to the point that the election was largely seen as a farcical exercise merely to validate his rule.
So, the fact that this election campaign won a seemingly un-winnable election and validate real democracy in that it began the end of Pinochet's rule is still a pretty incredible turn of events.
The film itself tells the story of Rene Saavedra (Gael García Bernal) an in demand advertiser with a troubled home life who spearheads the NO campaign by putting a positive, consumerist spin on it with plenty of humour to be had... www.ravechild.co.uk
"No" refers to the vote of "No" in a national referendum held in Chile in 1988 with the question of extending the dictatorial presidency of Augusto Pinoche for another eight years. Hip young advertiser Rene Saavedra (Bernal) was tasked to lead the advertising campaign for the impossible "No" vote. His modern methods meet resistance within the "No" camp. It also put his and his family's safety at risk. Will Saavedra's unorthodox political advertising techniques get the job done?
I found this account of Chile's recent history very educational and interesting. As I also come from a country that lived through and deposed a dictator through a peaceful revolution just a year or so before this event in Chile history, I recognize and identify with the experience and sentiments of the people involved.
I did not know whether "Yes" or "No" won, so there is very palpable suspense while watching this very realistic film. It felt like a documentary in its faded color palette, gritty camera work, accurate production design, and interweaving of actual news footage. It was also quaint in the cultural sense, as we learn about unique societal attitudes and behavior in Chile, a country I know very little about.
Maybe its chances of winning the Oscar are not too big since it is up against the higher profile "Amour", which is also nominated for Best Picture and Best Director. However, I am thankful for its nomination because this history buff has learned a lot from this film.
Overall, this film is mildly interesting but should have been a lot better. For a better look at the Pinochet administration, try watching the three "Battle of Chile" films. Additionally, for a better film that is critical of repression in South America, try the Oscar-winning "The Official Story"--a film that has heart, emotion and is much harder-hitting in the way it addresses the fall of the Argentinian regime.
Did you know
- TriviaSeveral people from the actual "No" campaign in Chile were hired to play members of the "Yes" campaign in the film.
- GoofsAll entries contain spoilers
- Quotes
Publicista Campaña Sí: [Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
- Crazy creditsThe opening and closing credits all feature easel paper pads with prologue, title and ending credit roll call, showing a person's hands flipping over each page.
- ConnectionsEdited into No, la serie (2014)
- SoundtracksLa alegria ya viene
Written by Sergio Bravo & Jaime de Aguirre
Details
Box office
- Gross US & Canada
- $2,343,664
- Opening weekend US & Canada
- $71,742
- Feb 17, 2013
- Gross worldwide
- $7,699,095
- Runtime1 hour 58 minutes
- Color
- Sound mix
- Aspect ratio
- 1.40 : 1
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