An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.
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- Nominated for 1 Oscar
- 15 wins & 28 nominations total
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Pinochet's government were an arrogant bunch; 15 years of dictatorship will do that to you, to the point that the election was largely seen as a farcical exercise merely to validate his rule.
So, the fact that this election campaign won a seemingly un-winnable election and validate real democracy in that it began the end of Pinochet's rule is still a pretty incredible turn of events.
The film itself tells the story of Rene Saavedra (Gael García Bernal) an in demand advertiser with a troubled home life who spearheads the NO campaign by putting a positive, consumerist spin on it with plenty of humour to be had... www.ravechild.co.uk
Good PR work that frames the debate and sets the narrative for the campaign wins political campaigns.
The movie is thoughtful, funny, absorbing. Quality all around. You don't need to know anything about Chile to get swept up by it, and if there are details you want to know, you can go read about it afterwards.
I especially liked that it looked like a documentary video and a time- capsule from that era. It seamlessly mixes stock footage with filmed stuff to give it a dated look.
See it.
The main is story it's of the man who was behind the NO campaign, René Saveedra; and boy, Gael García Bernal gives us a very serious but very well done character.
Also, the camera and the sets of the film give us the feeling that this is an 80s movie. That was very interesting.
Pablo Larraín directed very well this movie, because it gives the sensation that its real (well, of course it was real, but it was like in the real life they hided a camera on the places. It was just very realistic). Also, the script, made by Pedro Peirano, it's very real and well written.
Well, in brief words, NO it's a movie that any lover of independent films have to see.
8 stars out of 10
Of course, there were several other aspects that sealed Pinochet's fate as President besides a creative ad campaign, but this movie is a worthy effort to show how a country really came together and changed its destiny focusing on joy and creativity and trying to leave behind fear and anger. It's filmed video-style which really gives it an 80s look and feel; there are several real-life images and video clips which are a nice treat, because they show what the charged social atmosphere was really like back in those months. You don't need to be a Chilean to like this movie; the script and acting are top-notch and it's not a propagandistic film at all. I actually thought it was pretty objective considering this is really a polarizing subject matter in my country; the audience laughed several times and seemed to truly enjoy it. For film lovers in general, it's an intelligent piece of cinema; for History buffs an objective perspective on how things went down. For everybody else, a fun film to watch regardless. I recommend it hands down.
Did you know
- TriviaSeveral people from the actual "No" campaign in Chile were hired to play members of the "Yes" campaign in the film.
- GoofsAll entries contain spoilers
- Quotes
Publicista Campaña Sí: [Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
- Crazy creditsThe opening and closing credits all feature easel paper pads with prologue, title and ending credit roll call, showing a person's hands flipping over each page.
- ConnectionsEdited into No, la serie (2014)
- SoundtracksLa alegria ya viene
Written by Sergio Bravo & Jaime de Aguirre
Details
Box office
- Gross US & Canada
- $2,343,664
- Opening weekend US & Canada
- $71,742
- Feb 17, 2013
- Gross worldwide
- $7,699,095
- Runtime1 hour 58 minutes
- Color
- Sound mix
- Aspect ratio
- 1.40 : 1
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