I started watching this movie after a lot of hesitation but no regrets - for the most part.
The initial pace is a little slow until Vishal reaches Bangkok in search of his (ex) girl-friend. Soon after he gets attacked by what appears to be a mob-hit but gets rescued by another group. He is made to believe that he is a multi-millionaire which leaves him in a very confused state. A couple of days later he suddenly loses his multi-millionaire status. Along the way he meets Trisha and they fall in love.
The story begins to unfold and it turns out the whole thing is a setup. A reality show staged by 2 people (who have nothing else to do in life!!) The rest of the movie is all about how Vishal deals with all the confusion around him.
The overall concept and story is quite new to Tamil cinema & I enjoyed it.
Here is what I didn't like (enjoy):
1. Over the top acting by JD Chakravarthy & Manoj Bajpai 2. Too much explaining of the story (please learn from Steven Soderbergh in the Oceans 11/12/13 series) 3. The ending turned out to be a bit short-lived. Would've been better if the background story of the bad guys was incorporated into the climax. 4. What was the need to have a fight sequence between JD/Manoj & Vishal?
Overall - worth a one time watch.