The Secret Life of Pets

... it's not a classic. Has a nice family feel to it and kids will like it, but unlike some recent animations doesn't have much for adults. The gangsta rabbit is quite funny, and I wish that Claudia the fat cat had more lines as there was scope to develop that character a bit more. The plot is pretty thin but there again you don't really expect a lot more from this type of film. I quite liked it but was also a little disappointed - it was so hyped and unfortunately didn't really live up to it. I could watch Happy Feet and Shrek all day but I wouldn't want to sit through this again. But all in all it is what it is. It's aimed at children and they will enjoy it - my grandchildren aged 7 and 10 certainly did.

Kids movies continue to swarm into the theaters, and Hollywood's trailer editors have been hard at work baiting us in. With Disney owning the box office this summer, Illumination Entertainment (the creators of Despicable Me) are taking a shot at the box office run. This weekend we got The Secret Life Of Pets, a movie that has been highly anticipated since it's trailer debut from so long ago. It was indeed a very entertaining trailer, but we all know how trailers can be deceptive now don't we? So I have headed into the trenches again to report on the latest film to hit the silver screen.

The GOOD • Cute/Kid Friendly • Funny • Good animation

When you watch, or for many rewatch, the trailers you most likely saw the characters as cute, cuddly animals doing hilarious things. Good news! The trailer is accurate this time and provides the cute factor you expected (including the very scenes you saw in the trailer). All of the characters are adorable, the main ones being bouncy, fluffy, high-spirited animals that will make you want to say Awwwwww. Our design team found a way to maximize all the cute features of an animal and sell it to the families that will lead to merchandising. Even animals you wouldn't think cute (like snakes, gators, and lizards) get the cuddly personifications. Hopefully you have gathered from this, that the design is kid friendly and will have your little ones enamored.

But cute is only the hook, what keeps the interest going in this film? The answer is the comedy of course. The stunts the animals pull are entertaining and the dialogue itself had me chuckling at many of the media references. Voice acting only helps sell the comedy more, especially Kevin Hart and all his high pitched screaming. Your kids though will be the ones to enjoy the comedy the most though, as it is slapstick, simplistic antics with digital pets. Running into walls, making funny faces, or going to the bathroom on the floor are just some of the things you will see that had toddlers chuckling in their seats.

And a small bonus, that really shouldn't be a surprise, is that the animation is good. Illumination Entertainment certainly has their anatomy and physiology down being able to superimpose human qualities while still maintaining there animal qualities. Glad to know that our animation studios are still able to produce great works. If only they could have put that effort into the next few qualities.

THE BAD • The Story • Lack of Uniqueness • Trailers showed you a lot of the movie

With the comedy and animation being the obvious focus, you have to wonder how the story fared in this movie. Unfortunately…it didn't fare that well. Oh it's not that bad at all, but the problem is that it lacks anything memorable or emotionally driving for me. The writers crammed a lot of plots into a short 90 minutes run time, and the resulting production was a very rushed, shallow tale with little development. A split focus resulted in little emotional build-up, and there was no intriguing qualities to keep my attention on any of the cast. And the goal they were trying to achieve was very limited and didn't really set any time limit or urgency to the tale.

To add more fuel to that fire, The Secret Life of Pets wasn't really that unique of a movie. We've had talking pet movies before, where anthropomorphic animals traverse a city or town that often involves a very extreme villain (think Oliver and Company or Homeward Bound). Those tales stick home because they had edge, depth, and moments that stick out in your mind. Not the case with this movie, as again there was no drive to make our pets grow, develop, or even go through much struggle at all. It doesn't have any twists to mix things up either, and therefore leaves little to spoilt. In addition, much of the movie, including a lot of the funny parts, is revealed in the three trailers out and therefore you can save yourself some major bucks by just rewatching all of the trailers. Yeah, I know that is definitely a disappointing factor.

The Verdict

The Secret Life Of Pets is exactly what the trailer promises, fun, entertaining, and wildly adorable. Younger audience members, as well as those very young at heart, are the target group for this movie hands down. It has the laugh factor certainly, and the cast of characters are a motley crew that I certainly enjoyed. However, the story is very simplistic, the lack of emotional suspense, and that much of the movie is told in the trailers make this movie not the most memorable of the summer. I can't say it is worth a trip to the theater in comparison to some of the other kid movies, but it makes for a good family outing.

My scores are:

Animation/Comedy/Family: 7.5-8.0 Movie Overall: 7.0

Let's face it, we as pet owners have always wondered what our furry friends are up to when we're not home. It's an idea that has been played around with for years, from Tom and Jerry to Phineas and Ferb. As ideas go, it isn't original, but the possibilities it can bring are endless. When Illumination Entertainment, the French animation studio behind monster hits such as Despicable Me and Minions (the first non-Disney animated film to earn a billion worldwide) launched a teaser trailer documenting the mischief pets get up to, curiosities were peaked. The world cried in unison; what does this animation studio think pets do? We already have pets as spies, pets being obsessive compulsive mouse hunters, and pets finding their way home. There is still so much one can do with this age old trope, if one is clever enough. What we got, is a beautifully animated flick with plenty of humour and good spirits that packs too much into its run time that has good intentions, despite borrowing heavily from a certain 1990s film.

The film opens with our protagonist, Max (Louis C.K.), a Jack Russell Terrier living in New York City with his owner, Katie. Max, like any terrier, is full of beans and love for his master; Illumination got the happy go lucky attitude of the Jack Russell down perfectly. They also got the territorial side, for when Katie brings home a Newfoundland mix named Duke (Eric Stonestreet), Max is less than impressed. Not wanting his perfect life torn upside down by the hairy interloper, Max tries his darndest to get rid of him, leading, of course, to the pair getting whisked away by the pound when Duke tries to dispose of Max. Naturally, the pooches must cope with each other and find their way home, but not without obstacles; underneath the belly of NYC is an underground secret society of abandoned and unwanted animals, led by the not so cuddly rabbit, Snowball (Kevin Hart). Due to accidentally offing a valuable member of the society, Snowball and his henchmen swear vengeance on our furry duo. While all this madness is afoot, a Pomeranian named Gidget, who has a major crush on Max, enlists the help of all their animal neighbours to save him.

The main issue of the film, and it's a biggie, is that it's Toy Story with pets. There's no sugar coating it. The main species has a social circle that their owners aren't aware of. The main character loves his owner so much, and is insanely jealous when they bring home someone new. When one is trying to get rid of the other, they end up far away from home, and have to find their way back. They even have elements of Toy Story 2 and 3; friends coming together to find the main character, and a seemingly cute antagonist causing chaos. The only real original element is that the animals have their own language; they don't harbour the ability to speak to humans. Despite this, the film isn't a dud. By now, you've already heard from many sources about the parallels with Toy Story, and, if you're open minded, can enjoy the film for what it is; a slapstick comedy with talking animals. It doesn't remove the issue, but it allows one to see the effort the creators put in to the rest of the film.

The animation is fantastic; the textures and anatomy of the animals, while stylised, is still very true to what it represents. The look and feel of New York is large in scale and immensely colourful. The characters look like they have weight to them, that despite their cartoony appearance, they could be real animals. The characters are likable and cute, with the actors making them sound like they are animals; in better terms, you believe they are animals, not animals being voiced by humans. I don't know how they managed that, but they did.

What little character development is present it given to Max and Duke, with the latter having a genuinely heartbreaking moment which is sadly glanced over, and thrown aside. There is so much life and likability here. The only issue with character, is that there's too many to remember, and not enough time to get to know them. It's a good thing when you want to see more of the characters, but it also gives glaring warning signs: an inevitable sequel. Or perhaps, that may be a good thing. For this film, despite its flaws, seems like it could be the precursor to a creative franchise. There is so much that can be done with these characters, and with this world, that a sequel would be welcomed. The only issue is, would it be milked to the death like the poor Minions?

The jokes are mostly funny, with some misses; there is a jab at YouTube cat videos that will forever be relevant, and the metal loving poodle is amazing. The little quirks that the animators and actors gave the animals are fantastic, such as the dogs having short attention spans, and the cat sitting in too small containers. There's a lot for pet owners to relate to, especially in the ending.

It may be a mixed bag, but it's a good, likable one. The Secret Life of Pets had potential to be amazing, and still has potential to become a creative, lasting franchise. This beautiful film is plenty of bark, with little bite. If you leave without a smile on your face, then you were clearly neutered.

Rating: B2

With the animation genre in such a golden age, more and more studios are starting to drop their name into the mix.

The latest one is Illumination Entertainment. After starting really well with Despicable Me, it has seemed to have made OK flicks such as Hop, The Lorax, Despicable Me 2 and Minions.

Now we have what many people are hyping as their best feature since Despicable Me, in the form The Secret Life Of Pets. The marketing has been pretty good and trailer suggests a good time at the cinema.

For me, I was pretty satisfied with what I saw. The first third of the film was its strongest part. It was introducing the characters well, there were some solid laughs and they were setting up the story nicely. However the longer the film went on, the slightly sillier it was getting. It was starting to lose its feet, and the gags were getting a bit too much. Thankfully, it was not that bad at all on the whole. It was still moving a long nicely, the characters were being solidly developed and the story rounded off pretty well. I think it might have peaked too soon and everything else felt inferior.

The voice performances were good. Jenny Slate continues to do well in her voice work and I felt she gave the strongest performance. Kevin Hart played his character really well, and had some nice laughs. Louis C.K. was well cast as the lead and gave us a character you could root for. The rest did their job well. They were not good enough to be memorable, but not bad enough to be negatively criticised.

On the technical side, the animation looked really nice and fitted the tone well. The action was entertaining if not a bit over the top at times. The character designs were strong, and I can see them being sold well as merchandise.

Overall, some of it felt disappointing. But on the whole I had a fairly good time watching this. It is definitely the studio's best film since Despicable Me. But with so many other animation studios delivering much stronger films at the moment, this could be forgotten sooner than you think. This might not do as well in the box office as originally expected. Especially a new Pixar film on the way.

There is also a short before the main film, and it features the studios most famous characters. It was o.k. But nowhere near as strong as Pixar's shorts.

Not a great film, but a very enjoyable one.

Starting with 'The Secret Life of Pets', while much of the story is charming, beautifully paced without feeling rushed and entertaining, it does run out of steam in the final third where it does drag a bit and feels overstretched.

While the lead characters are likable and interesting, there are too many characters, which are not as fleshed out and some of them not in the film enough to make impact, and the film feels over-populated as a result.

And while a vast majority of the film is incredibly entertaining, not all the jokes work in the final third, being not as well-timed and being a bit too obvious and childish.

However, 'The Secret Life of Pets' is beautifully and vibrantly animated, love the rich colours, meticulously rich backgrounds and the well-modelled character designs. The music score is whimsical and lively.

'The Secret Life of Pets' is also very wittily and often hilariously scripted, some of the best lines coming from Snowball, and there are some neat references to 'Grease', 'Saturday Night Fever' and 'Some Like it Hot.' As said, much of the story is charming with enough of the entertainment factor.

Lastly the voice acting is pretty terrific, Kevin Hart, Albert Brooks and Steve Coogan coming off best.

Overall, there is much to enjoy in 'The Secret Life of Pets', though it is more a good film than a great one. 7/10 Bethany Cox