Unrated | | Comedy, Drama, Fantasy
Through reincarnation, family members are able to cross generations and meddle in each others' lives.
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When filmmaker Vikram Kumar approached Nagarjuna, through Sudhakar Reddy (Nagarjuna's friend and a reputed film distributor) with the idea of making a film featuring the actors from three generations of Akkineni family, Nagarjuna, though found the idea interesting, asked Vikram Kumar to make a successful film in Telugu before he could bankroll it, as such a film was never made before in Telugu cinema. Vikram Kumar took it as a challenge and made a film titled "Ishq" featuring actor Nithin (Son of Sudhakar Reddy), who faced a consecutive 11 disasters before appearing in Ishq. The film became an instant hit, thus making Nagarjuna signing the project and giving a huge break for Nithin. Reportedly, Vikram Kumar worked for one year on the script before taking it to sets.