The film starts in 1989 where Jitendra Jagapathi Babu and his father, a ruthless don in Kurnool are in Vizag to meet Jitendra's proposed bride, Kalyani, the daughter of the local MLA. During their return, Jitendra accidents an aged man and also shoots a bystander who asked him to come out of the car. So, they both along with their henchmen are taken to the local landlord (Suman) who lives with his family, consisting of his mother, wife (Suhasini Maniratnam), who is a college lecturer; sister (Eashwari Rao), brother in law (Rao Ramesh), their children; son Jaidev (who is in his teens), daughter, and his trusted accomplice (Chalapathi Rao). The landlord asks Jitendra to apologize to the injured persons and asks him to pay compensation. This hurts Jitendra's ego and he insults the people calling them as poor. The landlord angrily slaps him and gets him arrested and thus Jitendra vows to take revenge.
Jitendra's father Ramaraju then kidnaps the landlord's wife, and Jaidev, and forces him to take back the complaint. Jitendra is released and he goes to the place where they are held captive. Much to his shock, he sees his father and many of their henchmen killed. One henchmen the reveals that Ramaraju had killed Jaidev's mother because he had hurt their ego and in rage Jaidev kills mostly all of them. Thus their enmity gets permanent. Back in the landlord's house, Jaidev's grandmother fears that he might be killed like his great- grandfather, grandfather and uncle, so she tells them to stop all this enmity. Meanwhile, Jitendra wants to take revenge and his anger rises day by day and he settles in Vizag along with all their henchmen and also kills his father in law as he tried to stop him. Fearing the worst, the landlord sends all his family members abroad, but gets killed in hands of Jitendra, which prompts the family to decide that they will not come back to India. The story then shifts to 1999, where Jitendra wanted to make his brother Ajay (Ajay) the MLA and killed the local MP for not giving the party ticket due to his criminal nature. Jaidev, along with his accomplices then thrashes him personally and gets Jeetendra arrested. He is meanwhile separated from his family by his grandmother, as he had not obeyed her orders and continues to fight for the poor. His cousin Radhika (Radhika Apte) falls in love with him and Jaidev reluctantly accepts her love. Jaidev saves his sister (Sithara) from child abortion and slaps his brother in law (son of the MP who was killed by Jeetendra) in front of everyone and tells the importance of women in our society. He also threatens a state union minister from Hyderabad as he wants to make Jeetendra the city Corporator. Meanwhile, Krishna is kidnapped by Ajay and demands Jeetendra to be released. Jaidev goes to Kurnool and saves his brother Krishna and kills Ajay and many of his henchmen. He threatens Jeetendra to leave Kurnool and never to show is face again. At the railway station he is then again forced by his most trusted accomplice and right hand (G. V. Sudhakar Naidu) to take revenge. Jeetendra then kidnaps Radhika and takes her to a railway yard where he stabs her. Jaidev comes and kills all of the remaining henchmen including Jeetendra's right hand and infusing Jeetendra. Radhika dies in Jeetendra's arms. His grandmother then exempts him from the family and tells him to never show his face again otherwise she will commit suicide.
The story then shifts to the present where the MLA advises Jeetendra's 3rd son to go to America in order to avoid Jaidev. In the hospital Jaidev apologizes to his grandmother as he had shown his face, but she realizes her mistake and reunites with Jaidev and orders him to finish Jeetendra. Meanwhile Jeetendra is planning to become the Chief Minister with the help of a Central Union Minister(who was the state union minster then) and so he plans to bribe all the candidates to get majority seats. Just before the meeting, he comes to know that Jaidev had called them to a different location where he threatens all the candidates to work for the people. The candidates agree to support Jaidev. Jeetendra comes to the venue and attempts to kill all the candidates, but are saved by Jaidev. In an ensuing fight, Jaidev kills Jeetendra and all his henchmen. The story ends with Jaidev declaring the win of good over evil.