'New Business' opens with Don in a cozy kitchen at Betty's house, making milkshakes for his kids. The scene is set out in a way, that is very nostalgic to the first seasons, as if Don and Betty were still together.
"Have a milkshake like everyone else dad!", - shouts Bobby, Don's middle son.
On his way out, Don briefly turns around to glance at the happy family together at the kitchen table.
Don's (recent) ex-wife Megan gets back into the picture and we see the couple finalizing their divorce papers. Megan is having money issues while her mother and sister seem to be deeply upset by the divorce and it's financial terms. Unfortunately we are yet to find out the reason of the divorce.
In a moment filled with a desire to get away from everything, Don hands Megan a check for a million dollars and tells her that he is sorry. Without saying a word, Megan walks away, again leaving Don completely alone.
In the meantime, Don keeps seeking out Diana, the waitress that first reminded him of Rachel, but now is his last connection to warmth and a feeling of belonging. Diana, overwhelmed with her own grief, asks Don to leave, most likely closing this storyline all together.
In parallel, Peggie feels threatened as a new photographer Pima shows prominence in creative work and has a very authoritative attitude, which Peggy is secretly jealous and envious about. In a serious of comic scenes Pima seduces Stan and even tries to flirt with Peggy.
Megan's mother, whilst arranging to steal all of Don's furtniture, reaches out to her old forgotten lover, Roger, who quickly comes to help pay for the move. In the mean time, the pair have sex in the apartment, eventually forcing Megan's mother to decide to leave her husband.
'New Business' is about loneliness and belonging. No matter how crowded Don's life might be, his day ends in a completely empty apartment.
