- A brand endorsement serial is showing the ups and downs in the life of three women and their struggle. The twists in story prove that the women are very unpredictable and man cannot access the depths of a woman's thoughts.
- Khalida, Rushna & Mishal were class fellows in school when, Munir Hussain, a millionaire businessman's flirt son had a crush on Khalida. He didn't listen to anyone and insists on marrying to Khalida. His father disagrees at first due to his first wife in village but later agrees and tells him that he will have to keep Khalida in city and she would not have any right on the properties in village. Khalida's family had to agree due to threats from Munir Hussain. Khalida is then married off to ten years old foreign qualified but mentally conservative Munir Hussain. She gives birth to a daughter Sanara after a year which disappoints Munir due to already having two daughters from first wife and his attitude towards Khalida and Sanara becomes colder than before. Sanara gets admission in Arts College and her class fellow Sarim likes her. Munir Hussain dies in an accident. Khalida and Sanara are left with a textile mill which is in loss, 50,00,000 rupees, two cars and a house. Khalida's mother comes from Lahore and starts living with her. She, Sanara and both friends force Khalida to look after the business. Ama Bi (Khalida's Mum) takes all the expenditures in her hand, lessen extra expenses, fires the team of servants and only leaves two or three of them due to the insistence of Khalida and Sanara, who have been advised to work themselves at home. Khalida joins factory and Sarim helps her by providing his designs. Rushna is a celebrity host and producer, whose show 'Today's Woman' is very popular. Her husband is an airline pilot and both have a seven years old daughter, Sawera. They both have gone understanding and love each other. She gradually feels change in Ahmed's behavior and she finds out that he is taking interest in an air-hostess Nashmia. She discusses it with Mishal who let's her meet her Psychologist friend Rajal. Rushna shares her problem with Rajal, he is writing a book on social and psychological issues of celebrity women, so he takes keen interest in her problem and starts going to her house. Rushna and Ahmed already have tensions due to Nashmia and visits of Rajal at there home creates doubts in Ahmed's heart too. Ahmed leaves home and moves to airline hostel. Mishal, is a famous super model. Her late father was a painter of cinema boards and hoardings. She achieves her goal of becoming a star and remembers her cousin Ramish but she doesn't know where he has gone. She has good friendship with Raheel, the commercial director. Sana is a fashion reporter and friend of Raheel. She is jealous of Raheel and Mishal's friendship and time by time tries to persuade Raheel that Mishal doesn't deserve him. She watches Mishal and Rajal at pubic spot and prints their scandal in her magazine. Mishal and Raheel's relation breaks. Khalida after joining the factory tries her best to control the matters. One day she watches the problems of poor residents on the backside of the factory due to the poisonous waste from a mill opposite to her factory. She goes to the mill to speak to someone and meets Mr. Asif, the owner. He sorts out the problem and is very impressed by Khalida. He then visits her factory and suggests her several things about business. He invites Khalida and family at his home in a function and likes Sanara for his son Bilal. Ama Bi thinks that he may be a fraud but when she is being told that Mr. Asif is already a big mil owner, she instantly thinks that he might be interested in Sanara's proposal for his son. Sanara and Bilal, when see their parents have good understanding, think that Asif and Khalida like each other and they provide chances for their parents to meet as much as possible. Mishal meets Ramish when she comes to see Khalida in her factory where she is having a meeting with her legal advisor Ramish Ali. They both recognize each other and later they start meeting.
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