R | | Crime, Drama
A mother personally challenges the local authorities to solve her daughter's murder when they fail to catch the culprit.
Included among the "1001 Movies You Must See Before You Die", edited by Steven Schneider.
You Red Welby?
Red Welby: Yes, ma'am. How may I help you?
Mildred Hayes: I heard there's three billboards out on Drinkwater Road. You're in charge of renting them out, that right?
Red Welby: I didn't know we had any billboards out on Drinkwater. Where is Drinkwater Road?
Mildred Hayes: It's a road ...
The billboards themselves have continuity issues. At the beginning of the movie, Red states that the last renter was Huggies in 1986. We have seen in a drive-by scene that the first billboard actually looks like an ad for a life insurance agency. In thirty years of non-use, the billboards certainly would have been in much worse shape. The metal and wood would have been more twisted by the Missouri winters and windstorms and tornadoes. Much more of the paper would have stripped away, and graffiti would be likely found on what was left. Moreover, once the new lettering is in place, there is also a new black border of wood or metal around the display area on the boards; a character as cheap as Red would not likely have spent money in upgrading the structures.
$4,396,537 (USA) (3 December 2017)
$54,513,740 (USA) (3 May 2018)