7 virtues was started by a Lady whose best friend was axed in the head in Afghanistan. She learned of a grower of rose and orange blossom there and started a perfume business to help that Country. Most their grow opium which is a drug. She did this in honor of her friend. She tells of start up struggles and how she expands to Palestine and Rwanda. The documentary weaves in soldiers struggling with PTSD. Very touching and Barb has a great smile and seems to like everyone. I am interested to try these scents as I love the cause. Many have good reviews. It is tough competing with the big perfume houses but hopefully they will survive.