Television commercials have long been one of the media industry’s surest bets — so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the show.
Sure, Pepsi...
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the show.
Sure, Pepsi...
- 2/25/2021
- by Brian Steinberg
- Variety Film + TV
Stars: Pollyanna McIntosh, Serinda Swan, Diego Boneta, Vanessa Dubasso | Written by Timothy Durham | Directed by Melanie Aitkenhead
Written by Timothy Durham (Blood Ride) and directed by Melanie Aitkenhead, Revenge Ride is an independent horror movie about an all-female biker crew named Dark Moon, who are out for revenge when member of the gang, Maggie’s (Serinda Swan) cousin Mary (Vanessa Dubasso) is drugged an assaulted by a group of football players. It harkens back to old exploitation biker flicks of the 70s, as well as female-fronted revenge pictures like Savage Streets.
I was attracted to the film immediately, being a fan of the genres it feels like an homage to. A terrific cast, I thought most delivered in their roles, with Serinda Swan (Ballers) as Maggie and Polyanna McIntosh as Gang Leader, Trigga, both standing out the most for me. Revenge Ride is a fast-paced action revenge tale, and so...
Written by Timothy Durham (Blood Ride) and directed by Melanie Aitkenhead, Revenge Ride is an independent horror movie about an all-female biker crew named Dark Moon, who are out for revenge when member of the gang, Maggie’s (Serinda Swan) cousin Mary (Vanessa Dubasso) is drugged an assaulted by a group of football players. It harkens back to old exploitation biker flicks of the 70s, as well as female-fronted revenge pictures like Savage Streets.
I was attracted to the film immediately, being a fan of the genres it feels like an homage to. A terrific cast, I thought most delivered in their roles, with Serinda Swan (Ballers) as Maggie and Polyanna McIntosh as Gang Leader, Trigga, both standing out the most for me. Revenge Ride is a fast-paced action revenge tale, and so...
- 10/12/2020
- by Chris Cummings
- Nerdly
Leila George has been cast in TNT’s “Animal Kingdom” in a recurring role for the upcoming fourth season.
George will play Janine on the drama, the character is described as “a street savvy, scrappy survivor. Janine is a nihilist who doesn’t expect to live past 30. She runs with a small crew of men a few years older than her, vets and surfers who steal to support their vagabond life on the road. She realizes very quickly that they are the ones who should be proving themselves to her.”
George, daughter of actors Vincent D’Onofrio and Greta Scacchi, most recently starred in Universal’s “Mortal Engines” adaptation and previously starred in James Franco’s “Mother, May I Sleep With Danger?” remake for Lifetime.
George will play Janine on the drama, the character is described as “a street savvy, scrappy survivor. Janine is a nihilist who doesn’t expect to live past 30. She runs with a small crew of men a few years older than her, vets and surfers who steal to support their vagabond life on the road. She realizes very quickly that they are the ones who should be proving themselves to her.”
George, daughter of actors Vincent D’Onofrio and Greta Scacchi, most recently starred in Universal’s “Mortal Engines” adaptation and previously starred in James Franco’s “Mother, May I Sleep With Danger?” remake for Lifetime.
- 1/18/2019
- by Reid Nakamura
- The Wrap
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