What works for the REAL Hell's Kitchen is that they are REAL chefs, with a REAL prize - and massive career exposure in the appropriate industry.
Then you have this. NOT chefs, NOT able to keep their own prize (it goes to charity), and ultimately just a self-promotion tool...... of people we know little about, and care even less.
The fact that food is prepared in advance by sous chefs takes something laughably poor and makes it truly offensive. 700k people watched the first episode. I expect that to drop by 90% by week 3, unless they re-market it as a comedy, in which case the numbers might only drop by 80%.