'The Forbidden Fashion', a portrait of Roberto Capucci
realized by Plays
with Elda Ferri
and Roberto Cicutto
for Istituto Luce Cinecittà, is the story of an Italian Genius lent to Fashion. For Ottavio Rosati
Capucci's fashion is forbidden and unique because the famous couturier, at the height of his success, stopped organizing defiles and began to present his works in museums around the world. Roberto was 26 years old when Christian Dior in "Vogue Magazine" presented him as "The best creator of Italian Fashion". He received the "Fashion Oscar" with Pierre Cardin and James Galanos. In 1980, after his international success, Capucci announced that he wanted to get out of the classic fashion system based on défilés and would only present his creations in Artistic Exhibitions. Since then his works appeared in the Museums of Munich, Wien, Berlin, Paris, New York, Washington, Luxembourg, Stockholm, Madrid, Strasbourg, Moscow, London, Lisbon, Firenze, Saint Petersburg and other cities. In 2013 his exhibition "La Ricerca della Regalità" at the Venaria Reale of Turin, attracted more than 20.000 visitors just in two days during the Easter period.
The film shows for the first time, two albums of Capucci's drawings. One is the collection of sketches of Imaginary Characters, "Capucci Dionisiaco" (Firenze, Uffizi, 2018). The other is the album where Capucci ironically describes people and street fashion observed during his walks.
The characters of the two albums come to life, thanks to Digital Animation, interacting with their creator.
"The Forbidden Fashion" is set in Rome, Milan, Florence, London, Naples, Paris and Vienna. Roberto Capucci
has opened up his roman house in Rome, near Piazza Navona, an attic with a garden-terrace with a 360 view of the city.
The documentary includes interviews with Anna Fendi, Adriana Mulassano, Pier Luigi Luisi, Sidival Fila, Heike Schmidt, Silvia Ferino and princess Maria della Pace Odescalchi.
Capucci tells the story of the dresses created for the award of the Nobel Prize to Rita Levi Montalcini, and describes his relationship with Anna Magnani, Silvana Mangano and Pier Paolo Pasolini, the only director with whom he worked for the cinema.
The documentary includes the true story of an Italian girl who entered a museum and spent the night sleeping inside the wedding dress "Sposa Rossa" she wanted to wear for her wedding. A fiction reconstructs the dream where the girl becomes a boy who crosses the Naples subway filled with Capucci's creations.
"La Moda Proibita" want to recount the history of a courageous European artist indifferent to economic industrial power of Prêt-a-portér. In the spirit of Capucci aphorism "Who follows the Fashion, is out Fashion". He is an excellence of the Italian twentieth century: a famous couturier who has managed to realize his dreams in reality without bending to the commercial fashion system. His life is exemplary from the psychological and cultural point.