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The Hollywood Reporter
It's a messy, childish scrawl of a film, but it is high on energy.
Not so much bleeding edge as screeching edge, Gia Coppola’s Mainstream is a frenetic piece of pop-art social satire that strives to be super-current but feels oddly traditional beneath its eye-searing, pixel-popping surface.
Mainstream feels far more like a callow freshman effort, frantically tricked out with visual gimmicks and affected whimsy, none of which freshen up its palpably millennial stance on that ever-renewing question of whether or not the kids are all right.
A brittle, exasperated satire on social media celebrity, her sophomore film, like the tacky messiah it creates in Andrew Garfield’s YouTube sensation, soon becomes the very thing it sets out to expose: a glittery, jangly image machine that manufactures little of actual substance, except the conclusion that social media = bad.
The Film Stage
Indeed, the strangest thing about Mainstream (and it is a strange, strange film) is just how out of touch it feels. Granted, if it were easy to make a viral video we would all be doing it; yet what Coppola and her team have come up with is just so lame and off the mark and nauseatingly self-satisfied.
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