So What is Wall-E All About? Many are complaining about the hypocritical message that Disney/Pixar is offering by making a movie about the evils of commercialism and capitalism and then marketing it and its products. On that point they've missed the mark because it's not about the evils of commercialism and capitalism, it's about gluttony and what can happen when you stop paying attention. I think the movie itself is a representation of this, don't get distracted by Wall-E's charm, Eve's streamlined features, and the ever mesmerizing animation. Instead pause and remember the film is trying to offer you something besides entertainment. If you just sit there and let the film wash over you, you've only had a pleasurable experience (not unlike a smooth hover chair ride). But if you engage with Wall-E, Eve, the captain and their struggles you can take away more from the theatre, you'll need to get out of your hover chair to do it though and actually take a good look at the stars outside.
Secondly environmentalism, capitalism, commercialism, monopolies, and so forth were not the only topics addressed in this film. I felt undercurrents of both self-discovery and appreciation for others uniqueness. Wall-E apparently already wasn't quite like other robots. He's curious, inventive, and protective. However Wall-E doesn't learn what he's really made of until he takes his journey into space to "save" Eve. There he proves that he's not only loyal and creative but also courageous, tenacious, and friendly. This rounds out his character as a hero and one that changes over the course of the story even though he was designed with a single purpose.
Eve is purposeful, career-oriented, and a little bit dangerous. She does her job well and defines herself by her directives. Through her journey she expands her programming by learning what friends can and will do for one another. She learns other things are sometimes more important than carry out your duties. No more clearly does she learn this lesson then at the end of the film when the Wall-Eness of Wall-E seems to have disappeared. I feel this is also the point in the film that drives home the message of self-discovery and individuality. Without that certain spark, Wall-E is just like all the other Wall-Es around him.
Finally there is the captain. No one knows how he got his position on the ship but however it happened his position merely has the illusion of power. From the trailers I thought the captain was going to be the villain of the story, but he is a good guy and he too goes on a journey of growth and exploration. It seems he is just like the other humans, but instead he proves himself to be capable of bettering himself through self-starting education and changing the way he functions on a daily basis. Though he remains somewhat a bumbling character throughout the film he does the right thing and passes his newfound knowledge and hope onto the other humans.
On that note stick around until the credits start scrolling on black. The story doesn't end when the computer animation does. This story was told mostly without words so when the other sound effects leave the screen don't assume the message ends. At that point the purest form of film is left: story through images. I think the negative reviewers forgot that too.