Sam Raimi, you've still got it! To start, Evil Dead 2 is one of my most favorite movie's of all time.
Still, I was very reserved about expecting anything great out of this one. Thinking that Sam and his brother had a little to much time on their hands and wanted to make some extra cash with this. Drag me to Hell was, bottom line, awesome! Again, I wasn't expecting to be impressed but this movie put me in a great mood when I left the theater. This movie isn't an extension of Evil Dead but the trademark Sam Raimi tactics are there: (1) Starts out with a simple scenario, this time with a woman refusing a house loan extension. (2) Shocking scare tactics. With Raimi, the scary stuff never comes with a warning. (3) Squirting blood, possessed animals and flying demon people. This was just fun and great.
Plus, you're never meant to like his main characters (aka, Ash from Evil Dead) but you can at least respect them for what they do to get out of they're predicament.
I'll respect the opinions of people who did not appreciate this film BUT this was a great piece of work to see! Thanks Raimi.