Thankfully, I already had low expectations for The Emoji Movie While I didn't like the movie, I can't call The Emoji Movie disappointing. Not because it was good, but because I didn't have very high expectations for it anyway. I didn't think it was going to be very good, and it wasn't.
This movie follows Gene, a meh emoji with multiple facial expressions and emotions, and his two friends High Five (the pointless comic relief) and Jailbreak. Obviously, the cast isn't very good, with a completely pointless characters and two rather flat ones. What bothers me is that the writers didn't take the time to even develop or come up with interesting characters. Gene is the stereotypical outcast because he's different than everyone else, and Jailbreak is the rebel princess (who didn't see THAT twist coming?). The rest of the emojis contributed nothing to the plot and were only there to make a few corny emoji puns. The only character I can say was decent was Smiler. I liked how the movie portrayed her as unstable and a bit unnerving.
It's pretty obvious this movie was made solely to advertise random phone apps such as Candy Crush, Spotify, Just Dance (which, as far as I know, isn't even an app), YouTube, Dropbox, Instagram, and so many more. 90% of the movie was just one giant advertisement seeing as half the story follows the main characters hopping from one app to another.
However, as bad as characters and product placement are, the overall plot of the movie is possibly the worst part. There's just not much originality to it, with most of the plot taking ideas from more successful movies such as Wreck-it-Ralph, Inside Out, and The Lego Movie to name a few. And their message (to express yourself as a unique individual), while important, has been done many times before and was poorly executed in The Emoji Movie. The human lead, Alex, a teenager in his first year of high school, has trouble expressing himself. But at the end of the movie, how does Alex accomplish self expression? With the use of a multi-facial emoji! It's like the point of the movie is to show that self-expression can only be achieved through the use of your phone.
Overall, The Emoji Movie's only redeeming qualities are the antagonist and the animation (especially the scenery). Otherwise, it's just another cliché kid's movie and will soon be forgotten among some other forgettable animated movies.