'Roberta' with Irene Dunne, Fred Astaire and Ginger Rogers wasn't immune to flaws (Randolph Scott, lacking story execution), but on the whole it is a much better film, especially for the songs and their timeless renditions, production values, the choreography and the rest of the cast being used to great advantage.
'Lovely to Look At' certainly is lovely to look at, being filmed in absolutely glorious Technicolor and boasting opulent costume and set design. Jerome Kern's songs are as timeless as ever, "Smoke Gets in Your Eyes" is one of his classics though "I Won't Dance" and "I'll Be Hard to Handle" are the standout renditions of the film. They are accompanied by choreography that's witty and poised, again the delightfully charming "I Won't Dance" and Ann Miller's knockout performance of "I'll Be Hard to Handle".
Despite garnering a reasonably mixed reaction, the fashion show is sheer visual beauty and is where the energy and interest is most apparent. Some of the cast disappoint, but Marge and Gower Champion have a field day and triumph in "I Won't Dance". Ann Miller was a scene stealer in many of her films and anybody who loves her will in no way be disappointed by her enviously energetic and poised dancing in "I'll Be Hard to Handle". It has to be admitted too, that Howard Keel does sing sublimely, he is a tender singing partner in the title song and fares even better in "You're Devastating".
On the other hand, this cannot be said for the rest of the cast. Kathryn Grayson is not at her best, pouting her way through her role and she has been in better voice, sometimes very nice but at other times shrill and fatigued. As wonderful as Keel sounds, he is unusually stiff here and he and Grayson don't seem to share much chemistry together so some of their longer scenes border on the tedious.
Then there is Red Skelton (who always was a take or leave performer), who mugs embarrassingly and comes over as irritating, and Zsa Zsa Gabor whose performance generally lacks charisma and sass in a role that gives her little to do.
Much of the story is contrived and tedious, with flashes of greatness in two or three song renditions and the fashion show but falling flat especially in the scenes between Keel and Grayson. The script lacks the light-hearted touch that worked so well in 'Roberta', as well as its warm heart and wit, disadvantaged by the comedy falling so flat particularly with Skelton and the performances of the cast varying so wildly. Mervyn LeRoy directs quite sluggishly on the whole.
In conclusion, lovely to look at but to see this talented crew on better form look elsewhere. 5/10 Bethany Cox
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