Marsha Cooke

Marsha Cooke joined VICE Media Group in 2018 and is an award-winning news and media veteran whose career spans over three decades. VICE Media Group is the world's largest independent youth media company. Launched in 1994, VICE has offices in 35 cities across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 25 offices around the world. VICE Media Group's portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; i-D, a global digital and bimonthly magazine defining fashion and contemporary culture.

As SVP of Global News and Special Projects Cooke develops and produces special news and entertainment projects across VMG digital and broadcast platforms. She previously led IMPACT where she directed social good and community engagement in order to build and strengthen VICE's culture, partnerships, and social responsibility initiatives.

Cooke has played a key role in codifying VICE's internal, forward-thinking values and integrates it with its award-winning content leaders in an effort to amplify the material's impact, affecting long standing change on our local and global communities. Cooke was instrumental in leading VICE News' first-ever live coverage of the 2020 Iowa Brown and Black Forum, the nation's oldest and only non-partisan presidential Forum dedicated exclusively to addressing issues facing communities of color. She executed the production of an event that encompassed departments and teams across all lines of business while being liaison to eight presidential campaigns, ultimately bringing important messaging to a diverse audience in a landmark moment for VICE and the 2020 Presidential Election. In addition to recruiting new diverse hires,

Cooke has contributed to retaining talent such as Michael K. Williams, host of Black Market and brought Jemele Hill and Cari Champion to VICE TV to host, 'Won't Stick to Sports,' a late night talk show. She has developed cross functional programming such as one day takeovers of all programming on Juneteenth, the climate emergency, and youth voter registration. She is leading the 8:46 Project which utilizes all of the VICE Media Group platforms to chronicle the reckoning with systemic racism in our communities and institutions.

Previously she worked at CBS News for 24 years. She was the first Black Asia Bureau Chief, responsible for coverage across the continent, producing stories for various CBS News shows. She was a Senior Broadcast Producer for CBS Evening News with Scott Pelley, the head of editorial content at CBSN (the network's first OTT streaming channel), as well as running newsrooms creating content for CBS' 200+ affiliates nationwide and international partners. Over the last 25 years, Cooke spent the majority of her career covering countless natural disasters; from earthquakes in China to the tsunami and Fukushima nuclear disaster in Japan. She covered the LA riots, the OJ Simpson, Michael Jackson and Rodney King trials and Columbine. She has reported from North Korea three times.

Cooke is a graduate of Temple University, where she is also a recipient of the Lew Klein Media Award, an inductee of the Alumni Hall of Fame and the university's Gallery of Success. She was featured in O Magazine in 2019. She is on the board of Solutions Journalism and The City, an online, nonprofit newsroom. Cooke lives in New York City where she is a voracious reader, ridiculous foodie, long-suffering NY sports fan and a proud first generation Jamaican-American.