LivingSocial Invades The Middle East
LivingSocial has acquired popular pan-Arab coupon site GoNabit for an undisclosed sum, which is good news for local startups and quite bad news for Groupon's struggling Middle East operations.
LivingSocial announced the acquisition of pan-Arab deals site GoNabit for an undisclosed sum today. It's good news for regional shoppers--and bad news for rival Groupon, which has been flailing in its attempts to dominate the lucrative Middle Eastern market.
GoNabit, which operates in the United Arab Emirates, Kuwait, Egypt, Lebanon and Jordan, quickly became one of the most popular coupon sites in the region due to a slick Arab-language interface and the opening of aggressive sales offices in several countries. In the past year, GoNabit has embarked on a massive hiring drive while coping with regional difficulties in payment processing caused by poor infrastructure.
Groupon has struggled to establish itself in the Middle East, with sales reportedly significantly lagging behind local...
LivingSocial announced the acquisition of pan-Arab deals site GoNabit for an undisclosed sum today. It's good news for regional shoppers--and bad news for rival Groupon, which has been flailing in its attempts to dominate the lucrative Middle Eastern market.
GoNabit, which operates in the United Arab Emirates, Kuwait, Egypt, Lebanon and Jordan, quickly became one of the most popular coupon sites in the region due to a slick Arab-language interface and the opening of aggressive sales offices in several countries. In the past year, GoNabit has embarked on a massive hiring drive while coping with regional difficulties in payment processing caused by poor infrastructure.
Groupon has struggled to establish itself in the Middle East, with sales reportedly significantly lagging behind local...
- 6/27/2011
- by Neal Ungerleider
- Fast Company
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