Tom Pellereau has been crowned the winner of The Apprentice 2011. The 31-year-old inventor was chosen by Lord Sugar to become his new business partner over Helen Milligan, while rival finalists Jim Eastwood and Susan Ma were fired earlier tonight after interviews with the entrepreneur's trusted colleagues Claude Littner, Margaret Mountford, Mike Soutar and Matthew Riley. Sugar will now provide a £250,000 investment into Pellereau's business, which aims to reduce the financial and personal costs of employee back pain through specialist chairs. In the final boardroom, Lord Sugar brushed off concerns from his advisors regarding Pellereau's "lack of focus" and "flawed" plan to offer posture checks to office workers, instead noting the potential in his invention of a chair to combat back pain. > 'The Apprentice' complete coverage

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