Discovery Buys UK Reality Producer ‘betty’
London; 7 November 2011: Discovery Communications announced today the acquisition of the factual entertainment and formats hothouse betty in the indie’s 10th and most successful year to date. The announcement was made today by betty CEO Liz Warner and Lee Bartlett, Executive Vice President of Global Production Management, Business and Legal Affairs for Discovery Communications. The deal will give the award-winning production company, managed by founder Warner, Head Of Production, Sophy Walker and Creative Director, Walter Iuzzolino, a global infrastructure and investment to maximize and expand its creative output worldwide. To date, TLC in the U.S. has commissioned two runs of betty’s BBC Three hit series Freaky Eaters. betty will continue to operate independently from its London headquarters, and all of betty’s current staff will be retained in the new arrangement. For Discovery Communications, this acquisition is part of several key initiatives including broadening the company’s...
- 11/7/2011
- by DAVID LIEBERMAN, Executive Editor
- Deadline TV
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