'Emmerdale' gets new two-year sponsor
Emmerdale will be sponsored by bet365bingo from next month, ITV has announced. A new deal negotiated by ITV Commercial will kick off from Monday, March 12 and see the online bingo site's branding accompany Emmerdale's airings on all ITV channels and ITV Player. The agreement is bet365bingo's first broadcast sponsorship and will run for two years. ITV's business development director Jason Spencer commented: "Emmerdale is one of the most iconic ITV programmes and a highly sought-after sponsorship property. It is with great pleasure that we are able to announce that bet365bingo will be the new partner of the (more)...
- 2/23/2012
- by By Daniel Kilkelly
- Digital Spy
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