Coles reworks disco classic ‘Instant Replay’ for credit card launch
Coles has reworked a version of 70′s disco track ‘Instant Replay’ for the launch of its new credit card.
The Coles version of the Dan Hartman classic replaces the word ‘Replay’ with ‘Reward’, alerting its customers to the ten dollars they will save on groceries when using the Coles MasterCard.
The ad was created by Ted Horton’s Big Red Agency, and breaks at the same time as Woolworths launched an ad to fight back against Coles in the freshness stakes.
Jon Church, Coles’ comms director, said: “It’s a bit of fun and in an otherwise fairly vanilla personal finance market should stand out. It’s a great product which we’re keen to shout about and a good example of the Coles brand ‘quality that costs less’ message stretching beyond food.”...
The Coles version of the Dan Hartman classic replaces the word ‘Replay’ with ‘Reward’, alerting its customers to the ten dollars they will save on groceries when using the Coles MasterCard.
The ad was created by Ted Horton’s Big Red Agency, and breaks at the same time as Woolworths launched an ad to fight back against Coles in the freshness stakes.
Jon Church, Coles’ comms director, said: “It’s a bit of fun and in an otherwise fairly vanilla personal finance market should stand out. It’s a great product which we’re keen to shout about and a good example of the Coles brand ‘quality that costs less’ message stretching beyond food.”...
- 3/12/2012
- by Robin Hicks
- Encore Magazine
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