The Amazing Spider-Man Marketing Hype – “Be Amazing”
After the huge box-office success of Marvel’s The Avengers earlier this, year the bar has been set extraordinarily high for the rest of 2012′s comic book adaptations. Namely Chris Nolan’s The Dark Knight Rises and Marc Webb’s The Amazing Spider-Man have a lot to live up to.
In this week’s installment of “hype” I’m looking at the excitement surrounding the July 3rd arrival of everyones favourite web-slinger.
NYC Spider-Man Celebration Week
One of the most spectacular aspects of the marketing campaign surrounding The Amazing Spider-Man is a series of week long events taking place in Spidey’s home town NYC from the 25th June, leading up to the release of the film.
How clever of Sony Pictures to take over one of the most famous cities in the world, effectively using it as a giant multi-faceted billboard for their summer blockbuster. Events include spider themed...
In this week’s installment of “hype” I’m looking at the excitement surrounding the July 3rd arrival of everyones favourite web-slinger.
NYC Spider-Man Celebration Week
One of the most spectacular aspects of the marketing campaign surrounding The Amazing Spider-Man is a series of week long events taking place in Spidey’s home town NYC from the 25th June, leading up to the release of the film.
How clever of Sony Pictures to take over one of the most famous cities in the world, effectively using it as a giant multi-faceted billboard for their summer blockbuster. Events include spider themed...
- 6/18/2012
- by Chelsey Burdon
- Obsessed with Film
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