P&G launches Olympics ad paying tribute to children and ‘moms’
P&G has launched the second in its series of Olympics-themed ads, this time paying tribute to children as well as mothers.
The ad has not been localised for the Australian market, instead using the American spelling of the abbreviation for mother, ‘mom’ rather than ‘mum’.
It will run as a 30-second spot in Australia, screening nationally from 27 July.
The man behind the camera for this spot is British director Danny Kleinman, famed for spots for Guinness, Levi’s and Johnnie Walker.
The ad comes some weeks after the launch of ‘Thank you mum’, an ad that dofts its cap to mothers directed by Babel and Amores Perros director Alejandro González Iñárritu.
The ad has not been localised for the Australian market, instead using the American spelling of the abbreviation for mother, ‘mom’ rather than ‘mum’.
It will run as a 30-second spot in Australia, screening nationally from 27 July.
The man behind the camera for this spot is British director Danny Kleinman, famed for spots for Guinness, Levi’s and Johnnie Walker.
The ad comes some weeks after the launch of ‘Thank you mum’, an ad that dofts its cap to mothers directed by Babel and Amores Perros director Alejandro González Iñárritu.
- 7/11/2012
- by Robin Hicks
- Encore Magazine
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