The typical tampon or pantyliner commercial might feature flowers, unicorns and women in white bikinis, but Carefree decided to get real with its latest pantyliner ad by discussing some natural bodily functions. Its approach, which included the use of words like "vagina" and "vaginal discharge," offended some, who in turn complained to the Advertising Standards Bureau (Asb).

The Carefree Acti-Fresh pantyliner ad features a naked woman, standing in a stark white room, strategically covered by flower petals. It might seem like the standard feminine-hygiene formula, until she says, "Even that bit of discharge in between our period is our body working to keep the vagina healthy."

A spokeswoman for the Asb told NineMSN that the Carefree ad received complaints soon after it first aired in New Zealand on Monday night.

Carefree spokeswoman Debbie Selikman responded by telling NineMSN that the company wanted to move away from the grandiloquent language typically...