Red Bull have always been innovators in the online space; the energy drink giant brands itself well around extreme sports, amassing over 365 million video views on its channel, a YouTube Original. Red Bull has shared some amazing videos with us in the past, including the jaw-dropping Danny MacAskill 'Way Back Home' stunt reel and the death-defying Travis Pastrana rally car jump. Today, the channel generated a never before seen level of exposure by offering up a live stream of the certifiably insane Red Bull Stratos event, where extreme skydiver Felix Baumgartner jumped out of a capsule 128,000 feet above the ground and landed safely less than five minutes later. The event was live streamed on Red Bull's channel and drew over eight million viewers at one point right before the dive began. This prolific amount of exposure shattered the record for the most traffic to one live stream, previously held by NBC's 2012 Olympics coverage.