Kia’s modern man

Kia’s woman

Kia has launched two new ads targeting men and women.

One ad – “Woman of Now” – features a businesswoman striding through a city street telling the camera: “I’m digitally in touch but not retouched. I’m a story-telling, canteen-helping, fund-raising, party-going, yoga-lover.”

Another – “Man of Now” – features a man telling the camera: “I’m a barbecuing, meat-eating, sausage-sizzling, prawn-peeling salad lover.”

See the ads:

The campaign has been created by Innocean. The campaign will air only on Seven during the 2013 Australian Open.

Credits:

Client – Kia Motors Australia

National Marketing Manager, Steve Watt

Brand and Advertising Manager, Gerrit Walters

Agency – Innocean Worldwide Australia

Creative Director – Scott Lambert

Copywriter – Yanni Pounartzis, Michael Linke

Art Director – Mike Lind, Andrew Ostram

Head of Broadcast – Tania Templeton

Planning Director – Kathy O’Connor

Group Business Director – Simon Hornery

Business Director – Janine Allan

Production Company – Robber’s Dog

Director – Adam Stevens...