Sunshine Sachs, a public relations firm whose clients include Ben Affleck, Leonardo DiCaprio and the Hollywood Foreign Press Association, is getting into TV and film production by way of launching a sister company called Madica Productions. Sunshine Sachs principals Ken Sunshine and Shawn Sachs announced the formation of the new company Thursday, June 27, and said it will be run by managing director Jeff Tahler, who had spent six years as a senior vp with FremantleMedia. Madica’s slate will include nonscripted content that will make use of some of the clients -- not only people but also corporations, brands, labor unions

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