Our four-part television event, The Tanning Of America: One Nation Under Hip Hop, concludes tonight at 11 Pm Et. We’ve spent this week catching up with some of the most influential people in media to find out how hip hop changed their lives, and extend the conversation that’s been sparked by the program. We already heard from Joe La Puma of Complex Media, Rafi D’Angelo of SoLetsTalkAbout.com, Hot 97′s Miss Info, MTV’s Rob Markman, and Revolt TV’s Sharon Carpenter. Now it’s time to discuss the culture’s impact with downtown NYC strategy director Grace Gordon.

Grace Gordon’s job is, in simplest terms, to make companies look cool. That involves being touch with what’s happening in pop culture, and, as we know, a lot of that stems directly from hip-hop. We sat down with Gordon to talk about how the genre influences her daily life,...