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Kevin Conroy
Univision Pacts with T-Mobile to Launch Wireless Phone Service Aimed at Hispanics
Kevin Conroy
Hispanic television programmer Univision Communications is now a virtual wireless provider.

Univision announced a pact with T-Mobile to launch Univision Mobile, a service created specifically for the nearly 56 million Hispanic consumers in the U.S. The new service will launch May 19, through Walmart and other retailers nationwide.

Univision Mobile, powered by T-Mobile’s networks, will incorporate the media company’s TV content and apps. Plans for unlimited voice, data and texting start at $45 per month, with no annual contract required and international calling and texting features.

About 72% of Hispanics own smartphones, roughly 10 points higher than average U.S. consumer — and 49% of Latinos say they plan to replace or upgrade smartphones within the next six months, according to Nielsen.

“Univision Mobile’s services and features have been created to satisfy the needs of the U.S. Hispanic community,” Kevin Conroy, Univision prexy of digital and enterprise development, said in announcing the service.
See full article at Variety - TV News
  • 5/15/2014
  • by Todd Spangler
  • Variety - TV News

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