By Lee Pfeiffer 

It's become a tradition in the United States that, with the onset of summer, the media goes into overdrive trying to scare the pants off people with hyper-inflated warnings about the "shark menace". Forget the fact that you have a better chance of being struck by lightning than being devoured by a Great White shark- all anyone remembers is that trouble maker Steven Spielberg embellishing in our brains the image of Robert Shaw serving as a human smorgasbord for Bruce, the mechanical shark. This year, the "shark menace" was relatively subdued on TV and on-line thanks to any number of genuine crisis ranging from the rise of Isis to President Putin's obsession to ensuring that Eastern Europe returns to the joyful period of Stalinism. Nevertheless, shark mania was never too far below the surface. The Discovery Channel's annual "Shark Week" festival features seven days of...