Direct-to-digital pilot scheme for Oz films
Screen Australia will fund the direct-to-digital release of up to four low-budget films in a pilot scheme over the next two years.
The initiative is part of $3.2 million in funding for 10 production companies and organisations under the agency.s new Enterprise Industry program announced today.
The scheme will entail each film having event screenings at selected cinemas and being released the same day on iTunes and all other electronic platforms.
Screen Australia will fund the marketing costs, which COO Fiona Cameron estimates will be between $300,000 and $500,000.
.Some low budget films need to be accessible and to find their audiences immediately,. Cameron tells If. .It.s a good place for Screen Australia to explore because there is considerable risk. We want to see if this is a commercial proposition for certain other films..
The event screenings- which may mean four-walling cinemas- will guarantee each project qualifies for the 40% producer offset. Those...
The initiative is part of $3.2 million in funding for 10 production companies and organisations under the agency.s new Enterprise Industry program announced today.
The scheme will entail each film having event screenings at selected cinemas and being released the same day on iTunes and all other electronic platforms.
Screen Australia will fund the marketing costs, which COO Fiona Cameron estimates will be between $300,000 and $500,000.
.Some low budget films need to be accessible and to find their audiences immediately,. Cameron tells If. .It.s a good place for Screen Australia to explore because there is considerable risk. We want to see if this is a commercial proposition for certain other films..
The event screenings- which may mean four-walling cinemas- will guarantee each project qualifies for the 40% producer offset. Those...
- 3/4/2015
- by Don Groves
- IF.com.au
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