Honda’s Sponsorship Of Yahoo’s ‘Community’ Drove 164% Increase In Brand Recall
Back in February 2015, Honda announced it would be the official presenting sponsor of Yahoo’s new season of Community. Now, the results of that partnership are in, and they’re quite remarkable. Overall, Honda’s integration into the cancelled-nbc-sitcom-turned-Yahoo-original drove a 164% increase in unaided brand recall.
Episode seven of Yahoo’s original series boasted the most branded content from Honda. Based on that sole episode of Community, the car manufacturer found brand recall for its Honda Cr-v hit 95%, while recall for the Honda Fit reached 88%. Viewers of Community’s seventh episode also said they were 225% more likely to search for information about Honda, 82% more likely to visit the car company’s site, and 61% more likely to buy a Honda over another car brand.
Honda also created the hashtag #Level7Susceptible to pair with episode seven of Community season six. This hashtag pulled in over 29 million impressions from Twitter alone in its first week,...
Episode seven of Yahoo’s original series boasted the most branded content from Honda. Based on that sole episode of Community, the car manufacturer found brand recall for its Honda Cr-v hit 95%, while recall for the Honda Fit reached 88%. Viewers of Community’s seventh episode also said they were 225% more likely to search for information about Honda, 82% more likely to visit the car company’s site, and 61% more likely to buy a Honda over another car brand.
Honda also created the hashtag #Level7Susceptible to pair with episode seven of Community season six. This hashtag pulled in over 29 million impressions from Twitter alone in its first week,...
- 7/30/2015
- by Bree Brouwer
- Tubefilter.com
Similar News
Pussy Riot Brace for First Days of Trump Presidency in ‘Make America Great Again’ Video — Watch
- 10/27/2016
- by Liz Calvario
- Indiewire
Woven Digital, Honda Launch Uproxx Original Series About Burgeoning Music Talent
- 9/24/2015
- by Bree Brouwer
- Tubefilter.com
Honda Will Be Presenting Sponsor For ‘Community’ On Yahoo Screen
- 2/9/2015
- by Sam Gutelle
- Tubefilter.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.