Al Roker And Weather Channel To Launch Mobile-Only Morning News Series
The Weather Channel has a new way to help mobile users get weather news as soon as they wake up. On October 15, 2015, the cable TV channel and forecast news brand will release a mobile-only morning news show called The Lift, hosted by NBC anchor Al Roker.
Available exclusively via The Weather Channel app home screen, The Lift will air between 6-11 a.m. local time and will feature up to eight pieces of daily, informative videos about weather news, science and nature stories, and trending video content. Roker will report from New York, while the rest of The Lift, co-hosted by meteorologists Domenica Davis and Ari Sarsalari, will be filmed in a new mobile-first studio at The Weather Channel’s Atlanta headquarters.
According to a release, The Weather Channel pulled in 1.2 billion video views across all its digital outlets in 2014. Roughly 40% of those views stemmed from mobile devices alone. On a daily basis,...
Available exclusively via The Weather Channel app home screen, The Lift will air between 6-11 a.m. local time and will feature up to eight pieces of daily, informative videos about weather news, science and nature stories, and trending video content. Roker will report from New York, while the rest of The Lift, co-hosted by meteorologists Domenica Davis and Ari Sarsalari, will be filmed in a new mobile-first studio at The Weather Channel’s Atlanta headquarters.
According to a release, The Weather Channel pulled in 1.2 billion video views across all its digital outlets in 2014. Roughly 40% of those views stemmed from mobile devices alone. On a daily basis,...
- 10/9/2015
- by Bree Brouwer
- Tubefilter.com
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