‘Coat Of Many Colors’ Gets Christmas Repeat After 15.6M Viewers On First Showing
Following the successful broadcast of Dolly Parton's Coat of Many Colors, NBC is giving viewers another chance to catch the TV movie with a repeat airing slated for Christmas eve from 9 to 11 Pm. With 13 million viewers during the initial broadcast, and live +3 nudging the total up by 2.5 million to an overall 15.6 million, plus a 27% hike that nudged the 18-49 demo from a 1.8 to 2.3, Dolly Parton’s Coat of Many Colors was a big hit for the peacock network. Overall, it…...
- 12/17/2015
- Deadline TV
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