Global TV streaming service, Viki will next week launch a Chinese content service for viewers outside China. The Rakuten-owned company has also partnered with Xiaomi, the world’s third largest smart phone manufacturer.

The new service launches with nearly 350 shows and movies from China, Hong Kong and Taiwan. It will be available in Mandarin and Cantonese language versions from Viki’s website and as mobile apps.

The partnership with Xiaomi is intended to optimize integration of the localized Chinese site on the Xiaomi mobile browser and make Viki’s licensed content available in Hong Kong, Taiwan, India, Singapore, Philippines, Malaysia, Indonesia and Brazil.

In June, Viki signed a supply deal with China’s Huana Baina Film & TV for its slate of TV dramas. It also has deals with Sohu, iCNTV, and Huace Film & TV. Recently Viki signed a co-production deal with China’s Jetavana Entertainment for Viki’s first original series “Dramaworld,...