Astro Malaysia Holdings CEO Talks Content Strategy and Importance of Corporate Diversity
An affinity for numbers and technology, as well as an ability to dazzle, make Astro Malaysia Holdings CEO Dato’ Rohana Rozhan an impressive leader.
With her guidance, Astro has diversified its satellite and pay television channel packages, pushing high-end content, and growing subscriber bases to reach 75% of households in Malaysia. The company produces thousands of hours of original content in the region.
In a multicultural world, Rozhan also believes that workplace diversity makes business sense and has strived to see her company reflect the marketplace of Astro’s consumers.
Ahead of receiving Variety’s 2018 Achievement in Intl. Television Award, presented at Miptv April 9, Rozhan talks about her career trajectory, content strategy and the importance of corporate diversity.
Where did your Astro journey begin?
I joined in 1996, when we were just a spreadsheet. I was in corporate finance and was part of the team that built the business model of Astro.
With her guidance, Astro has diversified its satellite and pay television channel packages, pushing high-end content, and growing subscriber bases to reach 75% of households in Malaysia. The company produces thousands of hours of original content in the region.
In a multicultural world, Rozhan also believes that workplace diversity makes business sense and has strived to see her company reflect the marketplace of Astro’s consumers.
Ahead of receiving Variety’s 2018 Achievement in Intl. Television Award, presented at Miptv April 9, Rozhan talks about her career trajectory, content strategy and the importance of corporate diversity.
Where did your Astro journey begin?
I joined in 1996, when we were just a spreadsheet. I was in corporate finance and was part of the team that built the business model of Astro.
- 4/6/2018
- by Patrick Frater
- Variety Film + TV
Similar News
Game of Thrones: How Maisie Williams & Sophie Turner’s Off-Screen Bond Led To A 6-Season On-Set Separation!
- 5/1/2025
- by Samridhi Goel
- KoiMoi
The Last Of Us Season 2 Series Vs The Last Of Us Part II Game: Which Has A Higher Metacritic Score?
- 5/1/2025
- by Pranshu Awasthi
- KoiMoi
Bella Ramsey Trying to Help Kit Harington in ‘Game of Thrones’ Became One of His Most Humiliating Moments Ever
- 5/1/2025
- by Maria Sultan
- FandomWire
“Well, we’ll see”: Final Fantasy Is Still Missing from Astro Bot But Devs Don’t Want to Close That Door Just Yet
- 4/11/2025
- by Sreyoskrit M.
- FandomWire
After 60 Years, America's 1st Anime Re-Airs After AI Restoration
- 4/5/2025
- by Renee Senzatimore
- CBR
“You will become someone who cannot make anime”: The Godfather of Anime Didn’t Leave His Legacy for ‘Twins Hinahima’ to Completely Butcher It
- 3/27/2025
- by Chandra Shekhar
- FandomWire
Film Review: Shadows of Forgotten Ancestors (1964) by Sergei Paradjanov
- 12/16/2019
- by Rouven Linnarz
- AsianMoviePulse
Interview with Heiward Mak: The sense of pain is not a taste
- 12/6/2019
- by Joanna Kończak
- AsianMoviePulse
Atf: Australia’s Beyond, Turkey’s Madd Score Content Sales
- 12/3/2019
- by Naman Ramachandran
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.