Indie distributor A24 rarely leads a marketing push with awards at the fore. After all, movies like Alex Garland’s sci-fi thriller “Ex Machina,” Lenny Abrahamson’s unsettling adaptation “Room” and Barry Jenkins’ micro-budgeted intersectionality drama “Moonlight” don’t exactly scream “Oscar!” from the outset. But the New York-based company nevertheless found an awards-season stride with those films and more.
The plan with “Hereditary,” Ari Aster’s terrifying Sundance entry that has been hailed as a new generation’s “Exorcist,” is to launch the film on June 7 as a summer horror movie, seek out its audience, and if all the pieces fall into place, establish the foundation for a campaign in the fall.With a stack of glowing critical notices already fanning the flames, and on the heels of a year that saw genre embraced by the Motion Picture Academy in interesting ways — from best picture victor “The Shape of Water...
The plan with “Hereditary,” Ari Aster’s terrifying Sundance entry that has been hailed as a new generation’s “Exorcist,” is to launch the film on June 7 as a summer horror movie, seek out its audience, and if all the pieces fall into place, establish the foundation for a campaign in the fall.With a stack of glowing critical notices already fanning the flames, and on the heels of a year that saw genre embraced by the Motion Picture Academy in interesting ways — from best picture victor “The Shape of Water...
- 4/26/2018
- by Kristopher Tapley
- Variety - Film News
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