Pinterest Max-Width Video Ad Format Attracts Paramount’s ‘Mission: Impossible — Fallout’
Pinterest is stretching video ads across the full width of its app in a new test with a handful of marketers including Paramount Pictures, which will run promos for Tom Cruise’s “Mission: Impossible — Fallout,” opening this summer.
Pinterest’s Promoted Video at max width will span across the two-column feed on the Pinterest app, whereas the ads at standard width only show up on one column. The bigger format is available in both 16:9 and 1:1 aspect ratios, and they will appear on Pinterest users’ home feed, following tab and in search on mobile.
“Following the success of past video campaigns, we’re excited to be one of the first to partner on this product in order to reach Pinterest’s huge community of movie fans,” Shannon Petranoff, senior VP of digital marketing for Paramount Pictures, said in a statement. She added that “Mission: Impossible – Fallout,” which opens July...
Pinterest’s Promoted Video at max width will span across the two-column feed on the Pinterest app, whereas the ads at standard width only show up on one column. The bigger format is available in both 16:9 and 1:1 aspect ratios, and they will appear on Pinterest users’ home feed, following tab and in search on mobile.
“Following the success of past video campaigns, we’re excited to be one of the first to partner on this product in order to reach Pinterest’s huge community of movie fans,” Shannon Petranoff, senior VP of digital marketing for Paramount Pictures, said in a statement. She added that “Mission: Impossible – Fallout,” which opens July...
- 5/31/2018
- by Todd Spangler
- Variety Film + TV
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