Matt Trotta Exits BuzzFeed to Join Playbuzz as North America Gm
Matt Trotta is jumping from one buzz to another: The former BuzzFeed senior VP of agency strategy has joined interactive-content startup Playbuzz as Gm of North America.
In the role, Trotta will oversee U.S. sales, business development and operations for New York-based Playbuzz, whose investors include Disney. The company’s offerings include interactive branded-content solutions for marketers and engagement-based solutions for publishers.
Prior to joining BuzzFeed in 2011, Trotta spent four years at Federated Media, most recently as director of East Coast sales, and before that worked at Turner Broadcasting in different digital research and sales roles.
Playbuzz’s marketing clients include Netflix, Unilever, Universal and Brita. The company distributes branded content across a network of tens of thousands of publishers, which include ESPN, CBS, Time and Turner, and its publishing partners also use the Playbuzz platform to create visual-first, data-driven editorial content.
“We are excited to have Matt on board,...
In the role, Trotta will oversee U.S. sales, business development and operations for New York-based Playbuzz, whose investors include Disney. The company’s offerings include interactive branded-content solutions for marketers and engagement-based solutions for publishers.
Prior to joining BuzzFeed in 2011, Trotta spent four years at Federated Media, most recently as director of East Coast sales, and before that worked at Turner Broadcasting in different digital research and sales roles.
Playbuzz’s marketing clients include Netflix, Unilever, Universal and Brita. The company distributes branded content across a network of tens of thousands of publishers, which include ESPN, CBS, Time and Turner, and its publishing partners also use the Playbuzz platform to create visual-first, data-driven editorial content.
“We are excited to have Matt on board,...
- 8/14/2018
- by Todd Spangler
- Variety Film + TV
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