Discovery plans to flip the switch on its rebrand of the Velocity cable channel as MotorTrend Network on Nov. 23, also know as the Black Friday kickoff of the holiday shopping season.

The switch comes a little over a year after Discovery set a joint venture with the MotorTrend Group, owner of the venerable Motor Trend monthly magazine. The rebranding is part of Discovery’s larger effort to build out multiplatform services around key programming genres such as automobile enthusiasts.

The fledgling MotorTrend Network streaming subscription service has about 200,000 subscribers who pay $5 a month for news, information and long- and short-form content. Programming that airs on the linear MotorTrend Network will premiere first on the subscription app.

Robert Scanlon, president of MotorTrend Network and head of video content for MotorTrend Group, said the chance to extend the Motor Trend brand to TV is “a great chance for us to cast a...