Apple Picks Up Kevin Durant Drama Series ‘Swagger’ From Imagine & CBS Studios
Apple has ordered to series Swagger, a basketball-themed drama from NBA superstar Kevin Durant and his Thirty Five Ventures, Shots Fired co-creator Reggie Rock Bythewood, Imagine Television, and CBS TV Studios, where Imagine TV has a first-look deal.
Written and directed by Bythewood, who also serves as showrunner, Swagger is inspired by Durant’s youth basketball experiences. It explores the world of Aau basketball in the nation’s capital, and the players, their families and coaches who walk the fine line between dreams and ambition, and opportunism and corruption.
Bythewood executive produces with Durant, Brian Grazer and Francie Calfo for Imagine TV, and Rich Kleiman for Thirty Five Ventures.
The pickup for Swagger, which had been in the works for awhile, comes days after the announcement of a Universal movie based on the formative early years of fellow NBA star LeBron James playing on a youth basketball team in Ohio.
Written and directed by Bythewood, who also serves as showrunner, Swagger is inspired by Durant’s youth basketball experiences. It explores the world of Aau basketball in the nation’s capital, and the players, their families and coaches who walk the fine line between dreams and ambition, and opportunism and corruption.
Bythewood executive produces with Durant, Brian Grazer and Francie Calfo for Imagine TV, and Rich Kleiman for Thirty Five Ventures.
The pickup for Swagger, which had been in the works for awhile, comes days after the announcement of a Universal movie based on the formative early years of fellow NBA star LeBron James playing on a youth basketball team in Ohio.
- 12/4/2018
- by Nellie Andreeva and Denise Petski
- Deadline Film + TV
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