CBS Launches Cbsn New York In Local, Direct-To-Consumer News Push
Continuing its direct-to-consumer push, CBS has launched Cbsn New York, the first of several planned services to stream anchored news coverage from its owned stations in major local markets.
CBS Television Stations and CBS Interactive teamed on the new initiative, which follows the entry four years ago of Cbsn, an ad-supported streaming extension of the CBS News brand. The company said Cbsn’s tally of average monthly viewers has grown 30% over 2017 levels, with nearly 80% of viewers between 18 and 49.
Cbsn New York is available through Cbsn on CBSNews.com and CBS News apps for mobile and connected TV devices, starting tonight. Viewers can also go to CBSNewYork.com and the CBS Local mobile app.
Cbsn Local services will launch CBS Los Angeles in early 2019, followed by other major markets where CBS owns local television stations.
The Cbsn Local services will be ad-supported. They are hitting the market after CBS has gained...
CBS Television Stations and CBS Interactive teamed on the new initiative, which follows the entry four years ago of Cbsn, an ad-supported streaming extension of the CBS News brand. The company said Cbsn’s tally of average monthly viewers has grown 30% over 2017 levels, with nearly 80% of viewers between 18 and 49.
Cbsn New York is available through Cbsn on CBSNews.com and CBS News apps for mobile and connected TV devices, starting tonight. Viewers can also go to CBSNewYork.com and the CBS Local mobile app.
Cbsn Local services will launch CBS Los Angeles in early 2019, followed by other major markets where CBS owns local television stations.
The Cbsn Local services will be ad-supported. They are hitting the market after CBS has gained...
- 12/13/2018
- by Dade Hayes
- Deadline Film + TV
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