Amazon Super Bowl Ad Has Harrison Ford, Forest Whitaker And ‘Broad City’ Duo Ilana Glazer And Abbi Jacobson Testing Alexa
Amazon has gone back to the long-form, star-studded well for the Super Bowl, incorporating Harrison Ford, Forest Whitaker and Broad City duo Ilana Glazer and Abbi Jacobson into a 90-second spot promoting Alexa.
The spot, which was released today online and will air on Sunday’s Super Bowl Liii, pivots on the gimmick of Amazon experimenting with uses for Alexa voice-activation technology. The joke is, the company has has more than a few fails with these tests. It tried putting it in a toothbrush (which muffles the sound of Whitaker’s favorite podcast); a dog collar (which has Ford’s dog ordering his own sausage and gravy); and a hot tub (where Glazer and Jacobson get propelled into the air with a Bellagio-style fountain spray).
As a framing device, the spot has two Amazon employees comparing notes about the beta-testing. After one furtively acknowledges “The Incident,” the action shows...
The spot, which was released today online and will air on Sunday’s Super Bowl Liii, pivots on the gimmick of Amazon experimenting with uses for Alexa voice-activation technology. The joke is, the company has has more than a few fails with these tests. It tried putting it in a toothbrush (which muffles the sound of Whitaker’s favorite podcast); a dog collar (which has Ford’s dog ordering his own sausage and gravy); and a hot tub (where Glazer and Jacobson get propelled into the air with a Bellagio-style fountain spray).
As a framing device, the spot has two Amazon employees comparing notes about the beta-testing. After one furtively acknowledges “The Incident,” the action shows...
- 1/30/2019
- by Dade Hayes
- Deadline Film + TV
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